Google has apologized to major advertisers after their ads were featured alongside YouTube videos carrying homophobic and antisemitic messages. It led to Marks & Spencer, HSBC, BBC, and McDonald’s pulling ad content from Google websites in the UK. Google said that it will take a tougher stance on hateful content in response to this incident, hire more staff and tighten safeguards in its YouTube Partner Program.
We appreciate this constructive approach by Google, because millions of videos are added every week, and its indeed very difficult to scan all videos for their content. Text scanning can be done, and it is already being done by new software. Picture scanning software is also improving.
Old economy companies like M&S, BBC, should understand that they need Google more than Google needs them. These companies are acting holier than thou. Advertisers should know that they don’t have much negotiating power against the Internet giant Google. If they don’t use Google, their competition will do, and there are not many options anyway. So they should make less noise. Long live Youtube!