Tag Archives: networking

Local Marketing Lesson4: Build your Business with Local Networking Events

Do you network? Recently we talked about sponsoring local networking events and all that entails. However, there is a simpler way. It’s a good way to test the waters and see how active local networking groups are. We’re talking about attending local networking events to build connections in your community. Because you know what networking is and you probably know how it works, rather than talk about this concept as a strategy, let’s instead explore some tips to make networking work for you as a way to build local connections.

1. Find a group that makes sense. Check out your local Meetup groups and search online for local networking groups and events. You’ll likely find a dozen or more in your community. Review the types of professionals that connect in the group. For example, is it a group for technology pros or a group for sales professionals? There are networking groups that are quite specific, for example “Women in technology,” and there are groups that are more general and almost anyone can join. Your group also needs to match your audience. Continue reading Local Marketing Lesson4: Build your Business with Local Networking Events

Local Marketing Lesson3: Build Your Network by Doing Something Good

Do you have charities that are near and dear to your heart? What about charities that are special to your audience and prospects? If you’re looking to connect with a local audience, look no further than their beloved charities. It’s an ideal opportunity to do something good and connect with prospects in your city and state. We’re talking about sponsoring a charity or hosting a charity event.

What Sponsoring Involves
Generally speaking, it takes a lot of time, money, and energy to host a local event. Imagine putting on a 5K fun run for your humane society all by yourself. It’s a lot of work. However, you can sponsor local events. Sponsorship usually gives you a good deal of options. In many cases, charities organize their event sponsorship in levels.

For example, a platinum level may mean that you donate $2000 to the cause and you get your name on the event t-shirt and a premium position for your business at the event. A gold level may mean you get your name on the brochure, you donate $1000 and you get to put up a table or booth at the event. Continue reading Local Marketing Lesson3: Build Your Network by Doing Something Good

Local Marketing Lesson2: Leveraging the Power of Networking

When was the last time you attended a networking event? They’ve changed a bit over the past few years. Now, networking groups regularly meet at pubs, cafes and restaurants. They connect on Meetup sites and work together to build strong relationships. Today’s networking groups also have sponsors, hosts, and provide a wide variety of marketing opportunities for creative business owners. So if you are looking to connect with people in your community, you can leverage the power of local networking groups. Let’s take a look at a few ways you can make it happen.

Sponsor an Event
Many larger networking events have sponsors. Sponsorship can take many forms. You might pay for a portion of the event and help cover the costs. In some cases, sponsorship gives you the opportunity to set up a table and give things away. For example, a marketing consultant might set up a table at a networking event and give away a free consultation, a free Chromebook, or maybe a goodies bag with marketing materials like pens and notebooks with your logo. Continue reading Local Marketing Lesson2: Leveraging the Power of Networking