Google has apologized to major advertisers after their ads were featured alongside YouTube videos carrying homophobic and antisemitic messages. It led to Marks & Spencer, HSBC, BBC, and McDonald’s pulling ad content from Google websites in the UK. Google said that it will take a tougher stance on hateful content in response to this incident, hire more staff and tighten safeguards in its YouTube Partner Program.
We appreciate this constructive approach by Google, because millions of videos are added every week, and its indeed very difficult to scan all videos for their content. Text scanning can be done, and it is already being done by new software. Picture scanning software is also improving.
Old economy companies like M&S, BBC, should understand that they need Google more than Google needs them. These companies are acting holier than thou. Advertisers should know that they don’t have much negotiating power against the Internet giant Google. If they don’t use Google, their competition will do, and there are not many options anyway. So they should make less noise. Long live Youtube!
The Self-driving Car concept is moving into reality faster than most people thought. Michigan makes self-driving car history as it has become the first state in the USA to establish comprehensive statewide self-driving regulations. Michigan Gov. Rick Snyder signed four bills that regulate the testing, development and eventually the sale of self-driving cars. The rules allow for the testing of autonomous cars without a human in the front seat, permit firms to use self-driving cars for ride-sharing services and be sold to the public once the technology is tested and certified. Ford (NYSE:F), General Motors (NYSE:GM), Google (GOOG, GOOGL), Fiat Chrysler (NYSE:FCAU), Toyota (NYSE:TM), UBER and LYFT helped shape the legislation.
There are interesting comments from people with diverse perspectives, including how the AI algorithm of the self-driving car will make some key decisions in accident situations.
Google has switched from its iconic serif font to sans-serif font. The switch aims to improve its legibility across multiple platforms, devices and screen sizes. “Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices” explained Google’s Tamar Yehoshua, VP of Product Management, and Bobby Nath, Director of User Experience. Read more here: http://googleblog.blogspot.com/2015/09/google-update.html