If you’re a business owner then there’s a very good chance that you’ve done a lot of writing. You’ve likely written marketing emails, presentations, blog posts, and articles to publish on your site. You may even have created information products, whitepapers, marketing materials, advertisements, press releases and more.
Content is the foundation for any business marketing, and most entrepreneurs do some of their own marketing. That means you’re fully equipped for this local marketing tactic – that is, to write and publish an article in your local paper.
Now before you shake your head and say, “I’m not that kind of writer,” remember that you don’t have to be. You can outsource any type of writing and have your article ghostwritten. If you don’t want to write the article yourself then don’t worry about it.
Your main task is to learn what your local paper or local news media likes to publish and to pitch them an idea that they buy into. You have to convince the paper or media site to publish your content. Most of them are constantly looking for useful content, and there’s a good chance that things will work out well. Continue reading Local Marketing Lesson5: Use Publications to Reach Your Audience
Do you have charities that are near and dear to your heart? What about charities that are special to your audience and prospects? If you’re looking to connect with a local audience, look no further than their beloved charities. It’s an ideal opportunity to do something good and connect with prospects in your city and state. We’re talking about sponsoring a charity or hosting a charity event.
What Sponsoring Involves
Generally speaking, it takes a lot of time, money, and energy to host a local event. Imagine putting on a 5K fun run for your humane society all by yourself. It’s a lot of work. However, you can sponsor local events. Sponsorship usually gives you a good deal of options. In many cases, charities organize their event sponsorship in levels.
For example, a platinum level may mean that you donate $2000 to the cause and you get your name on the event t-shirt and a premium position for your business at the event. A gold level may mean you get your name on the brochure, you donate $1000 and you get to put up a table or booth at the event. Continue reading Local Marketing Lesson3: Build Your Network by Doing Something Good
When was the last time you attended a networking event? They’ve changed a bit over the past few years. Now, networking groups regularly meet at pubs, cafes and restaurants. They connect on Meetup sites and work together to build strong relationships. Today’s networking groups also have sponsors, hosts, and provide a wide variety of marketing opportunities for creative business owners. So if you are looking to connect with people in your community, you can leverage the power of local networking groups. Let’s take a look at a few ways you can make it happen.
Sponsor an Event
Many larger networking events have sponsors. Sponsorship can take many forms. You might pay for a portion of the event and help cover the costs. In some cases, sponsorship gives you the opportunity to set up a table and give things away. For example, a marketing consultant might set up a table at a networking event and give away a free consultation, a free Chromebook, or maybe a goodies bag with marketing materials like pens and notebooks with your logo. Continue reading Local Marketing Lesson2: Leveraging the Power of Networking